The Result
Our first engagement content captured the heart of the consumers. It was very educative, covered and delivered on the brief without taken away from the uniqueness of the Influencer. It also had some call to action that got sign up on the app right away.
It was also consoling to get feedback from the client that the other agency could not deliver at the level we had raised the brief.
It was also consoling to get feedback from the client that the other agency could not deliver at the level we had raised the brief.
The largest digital bank in Nigeria was in need of Tech Influencers to drive the conversation about the technical functionalities of the Bank’s offering through its APP. Drive positive conversation, educated the audience and attest to the safety of banking on the app.
We selected the best of the best Tech Influencers for the brief. What set our execution apart was the brief to the Influencers. We had a strategy to ensure watching, follow through, and engagement of such content to ensure the message was passed across. The influencer was also briefed to document natural use of the product outside the content to be created.
We also scripted the content to ensure it captured all details needed but still keep it engaging and entertaining.
We also scripted the content to ensure it captured all details needed but still keep it engaging and entertaining.